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Bootstrap/site/content/docs/4.3/about/brand.md

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---
layout: docs
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title: Brand guidelines
description: Documentation and examples for Bootstrap's logo and brand usage guidelines.
group: about
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toc: true
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---
Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](https://mailchimp.com/about/brand-assets/).
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## Mark and logo
Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in San Francisco Display Semibold. **Do not use the Twitter bird** in association with Bootstrap.
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<div class="bd-brand-logos d-sm-flex text-center bg-light rounded overflow-hidden w-100 mb-3">
<div class="bd-brand-item">
<img src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144" loading="lazy">
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</div>
<div class="bd-brand-item inverse">
<img src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144" loading="lazy">
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</div>
</div>
<div class="bd-brand-logos d-sm-flex text-center bg-light rounded overflow-hidden w-100 mb-3">
<div class="bd-brand-item">
<span class="h1">Bootstrap</span>
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</div>
<div class="bd-brand-item inverse">
<span class="h1">Bootstrap</span>
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</div>
</div>
## Download mark
Download the Bootstrap mark in one of three styles, each available as an SVG file. **Click to download the logos**.
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<div class="bd-brand-logos d-sm-flex text-center bg-light rounded overflow-hidden w-100 mb-3">
<a href="/docs/{{< param docs_version >}}/assets/brand/bootstrap-solid.svg" download class="bd-brand-item" title="Download solid logo">
<img src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144" loading="lazy">
</a>
<a href="/docs/{{< param docs_version >}}/assets/brand/bootstrap-outline.svg" download class="bd-brand-item inverse" title="Download outlined logo">
<img src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144" loading="lazy">
</a>
<a href="/docs/{{< param docs_version >}}/assets/brand/bootstrap-punchout.svg" download class="bd-brand-item inverse" title="Download inverted logo">
<img src="/docs/{{< param docs_version >}}/assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144" loading="lazy">
</a>
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</div>
## Name
The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.
<div class="bd-brand-logos d-sm-flex text-center bg-light rounded overflow-hidden w-100 mb-3">
<div class="bd-brand-item">
<span class="h3">Bootstrap</span>
Merge branch 'master' into v4 Conflicts: Gruntfile.js _config.yml dist/css/bootstrap-theme.css dist/css/bootstrap-theme.min.css dist/css/bootstrap.css dist/css/bootstrap.css.map dist/css/bootstrap.min.css dist/fonts/glyphicons-halflings-regular.eot dist/fonts/glyphicons-halflings-regular.svg dist/fonts/glyphicons-halflings-regular.ttf dist/fonts/glyphicons-halflings-regular.woff docs/_data/glyphicons.yml docs/_includes/components/alerts.html docs/_includes/components/badges.html docs/_includes/components/button-dropdowns.html docs/_includes/components/button-groups.html docs/_includes/components/dropdowns.html docs/_includes/components/glyphicons.html docs/_includes/components/input-groups.html docs/_includes/components/labels.html docs/_includes/components/media.html docs/_includes/components/navbar.html docs/_includes/components/navs.html docs/_includes/components/pagination.html docs/_includes/components/panels.html docs/_includes/components/progress-bars.html docs/_includes/css/buttons.html docs/_includes/css/forms.html docs/_includes/css/grid.html docs/_includes/css/helpers.html docs/_includes/css/images.html docs/_includes/css/less.html docs/_includes/css/responsive-utilities.html docs/_includes/css/sass.html docs/_includes/css/tables.html docs/_includes/css/type.html docs/_includes/getting-started/accessibility.html docs/_includes/getting-started/browser-device-support.html docs/_includes/getting-started/community.html docs/_includes/getting-started/download.html docs/_includes/getting-started/examples.html docs/_includes/getting-started/whats-included.html docs/_includes/js/affix.html docs/_includes/js/alerts.html docs/_includes/js/buttons.html docs/_includes/js/carousel.html docs/_includes/js/collapse.html docs/_includes/js/dropdowns.html docs/_includes/js/modal.html docs/_includes/js/overview.html docs/_includes/js/tabs.html docs/_includes/nav/components.html docs/_includes/nav/css.html docs/_includes/nav/javascript.html docs/_includes/nav/main.html docs/about.html docs/assets/css/docs.min.css docs/assets/js/customize.min.js docs/assets/js/raw-files.min.js docs/dist/css/bootstrap-theme.css docs/dist/css/bootstrap-theme.min.css docs/dist/css/bootstrap.css docs/dist/css/bootstrap.css.map docs/dist/css/bootstrap.min.css docs/dist/fonts/glyphicons-halflings-regular.eot docs/dist/fonts/glyphicons-halflings-regular.svg docs/dist/fonts/glyphicons-halflings-regular.ttf docs/dist/fonts/glyphicons-halflings-regular.woff docs/examples/carousel/index.html docs/examples/navbar-fixed-top/index.html docs/examples/navbar-static-top/index.html docs/examples/navbar/index.html docs/examples/non-responsive/index.html docs/examples/non-responsive/non-responsive.css docs/examples/sticky-footer-navbar/index.html docs/examples/theme/index.html fonts/glyphicons-halflings-regular.eot fonts/glyphicons-halflings-regular.svg fonts/glyphicons-halflings-regular.ttf fonts/glyphicons-halflings-regular.woff less/_carousel.less less/_forms.less less/glyphicons.less
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<strong class="text-success">Right</strong>
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</div>
<div class="bd-brand-item">
<span class="h3 text-muted">BootStrap</span>
Merge branch 'master' into v4 Conflicts: Gruntfile.js _config.yml dist/css/bootstrap-theme.css dist/css/bootstrap-theme.min.css dist/css/bootstrap.css dist/css/bootstrap.css.map dist/css/bootstrap.min.css dist/fonts/glyphicons-halflings-regular.eot dist/fonts/glyphicons-halflings-regular.svg dist/fonts/glyphicons-halflings-regular.ttf dist/fonts/glyphicons-halflings-regular.woff docs/_data/glyphicons.yml docs/_includes/components/alerts.html docs/_includes/components/badges.html docs/_includes/components/button-dropdowns.html docs/_includes/components/button-groups.html docs/_includes/components/dropdowns.html docs/_includes/components/glyphicons.html docs/_includes/components/input-groups.html docs/_includes/components/labels.html docs/_includes/components/media.html docs/_includes/components/navbar.html docs/_includes/components/navs.html docs/_includes/components/pagination.html docs/_includes/components/panels.html docs/_includes/components/progress-bars.html docs/_includes/css/buttons.html docs/_includes/css/forms.html docs/_includes/css/grid.html docs/_includes/css/helpers.html docs/_includes/css/images.html docs/_includes/css/less.html docs/_includes/css/responsive-utilities.html docs/_includes/css/sass.html docs/_includes/css/tables.html docs/_includes/css/type.html docs/_includes/getting-started/accessibility.html docs/_includes/getting-started/browser-device-support.html docs/_includes/getting-started/community.html docs/_includes/getting-started/download.html docs/_includes/getting-started/examples.html docs/_includes/getting-started/whats-included.html docs/_includes/js/affix.html docs/_includes/js/alerts.html docs/_includes/js/buttons.html docs/_includes/js/carousel.html docs/_includes/js/collapse.html docs/_includes/js/dropdowns.html docs/_includes/js/modal.html docs/_includes/js/overview.html docs/_includes/js/tabs.html docs/_includes/nav/components.html docs/_includes/nav/css.html docs/_includes/nav/javascript.html docs/_includes/nav/main.html docs/about.html docs/assets/css/docs.min.css docs/assets/js/customize.min.js docs/assets/js/raw-files.min.js docs/dist/css/bootstrap-theme.css docs/dist/css/bootstrap-theme.min.css docs/dist/css/bootstrap.css docs/dist/css/bootstrap.css.map docs/dist/css/bootstrap.min.css docs/dist/fonts/glyphicons-halflings-regular.eot docs/dist/fonts/glyphicons-halflings-regular.svg docs/dist/fonts/glyphicons-halflings-regular.ttf docs/dist/fonts/glyphicons-halflings-regular.woff docs/examples/carousel/index.html docs/examples/navbar-fixed-top/index.html docs/examples/navbar-static-top/index.html docs/examples/navbar/index.html docs/examples/non-responsive/index.html docs/examples/non-responsive/non-responsive.css docs/examples/sticky-footer-navbar/index.html docs/examples/theme/index.html fonts/glyphicons-halflings-regular.eot fonts/glyphicons-halflings-regular.svg fonts/glyphicons-halflings-regular.ttf fonts/glyphicons-halflings-regular.woff less/_carousel.less less/_forms.less less/glyphicons.less
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<strong class="text-warning">Wrong</strong>
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</div>
<div class="bd-brand-item">
<span class="h3 text-muted">Twitter Bootstrap</span>
Merge branch 'master' into v4 Conflicts: Gruntfile.js _config.yml dist/css/bootstrap-theme.css dist/css/bootstrap-theme.min.css dist/css/bootstrap.css dist/css/bootstrap.css.map dist/css/bootstrap.min.css dist/fonts/glyphicons-halflings-regular.eot dist/fonts/glyphicons-halflings-regular.svg dist/fonts/glyphicons-halflings-regular.ttf dist/fonts/glyphicons-halflings-regular.woff docs/_data/glyphicons.yml docs/_includes/components/alerts.html docs/_includes/components/badges.html docs/_includes/components/button-dropdowns.html docs/_includes/components/button-groups.html docs/_includes/components/dropdowns.html docs/_includes/components/glyphicons.html docs/_includes/components/input-groups.html docs/_includes/components/labels.html docs/_includes/components/media.html docs/_includes/components/navbar.html docs/_includes/components/navs.html docs/_includes/components/pagination.html docs/_includes/components/panels.html docs/_includes/components/progress-bars.html docs/_includes/css/buttons.html docs/_includes/css/forms.html docs/_includes/css/grid.html docs/_includes/css/helpers.html docs/_includes/css/images.html docs/_includes/css/less.html docs/_includes/css/responsive-utilities.html docs/_includes/css/sass.html docs/_includes/css/tables.html docs/_includes/css/type.html docs/_includes/getting-started/accessibility.html docs/_includes/getting-started/browser-device-support.html docs/_includes/getting-started/community.html docs/_includes/getting-started/download.html docs/_includes/getting-started/examples.html docs/_includes/getting-started/whats-included.html docs/_includes/js/affix.html docs/_includes/js/alerts.html docs/_includes/js/buttons.html docs/_includes/js/carousel.html docs/_includes/js/collapse.html docs/_includes/js/dropdowns.html docs/_includes/js/modal.html docs/_includes/js/overview.html docs/_includes/js/tabs.html docs/_includes/nav/components.html docs/_includes/nav/css.html docs/_includes/nav/javascript.html docs/_includes/nav/main.html docs/about.html docs/assets/css/docs.min.css docs/assets/js/customize.min.js docs/assets/js/raw-files.min.js docs/dist/css/bootstrap-theme.css docs/dist/css/bootstrap-theme.min.css docs/dist/css/bootstrap.css docs/dist/css/bootstrap.css.map docs/dist/css/bootstrap.min.css docs/dist/fonts/glyphicons-halflings-regular.eot docs/dist/fonts/glyphicons-halflings-regular.svg docs/dist/fonts/glyphicons-halflings-regular.ttf docs/dist/fonts/glyphicons-halflings-regular.woff docs/examples/carousel/index.html docs/examples/navbar-fixed-top/index.html docs/examples/navbar-static-top/index.html docs/examples/navbar/index.html docs/examples/non-responsive/index.html docs/examples/non-responsive/non-responsive.css docs/examples/sticky-footer-navbar/index.html docs/examples/theme/index.html fonts/glyphicons-halflings-regular.eot fonts/glyphicons-halflings-regular.svg fonts/glyphicons-halflings-regular.ttf fonts/glyphicons-halflings-regular.woff less/_carousel.less less/_forms.less less/glyphicons.less
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<strong class="text-warning">Wrong</strong>
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</div>
</div>
## Colors
Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.
<div class="color-swatches">
<div class="color-swatch bd-purple"></div>
<div class="color-swatch bd-purple-light"></div>
<div class="color-swatch bd-purple-lighter"></div>
<div class="color-swatch bd-gray"></div>
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</div>