diff --git a/docs/javascript.html b/docs/javascript.html
index 90b7be0c53..d62dd731c1 100644
--- a/docs/javascript.html
+++ b/docs/javascript.html
@@ -683,7 +683,7 @@ $('#.tabs').bind('change', function (e) {
                <td>content</td>
                <td>string, function</td>
                <td>'data-content'</td>
-               <td>a string or method for retrieving content text. if none are provided, content will be sourced from a data-content attribute.</td>
+               <td>attribute or method for retrieving content text.</td>
              </tr>
              <tr>
                <td>trigger</td>
diff --git a/js/bootstrap-popover.js b/js/bootstrap-popover.js
index 128bc54127..e8b49af3c2 100644
--- a/js/bootstrap-popover.js
+++ b/js/bootstrap-popover.js
@@ -51,10 +51,11 @@
        , o = this.options
 
       if (typeof this.options.content == 'string') {
-        content = this.options.content
+        content = $e.attr(this.options.content)
       } else if (typeof this.options.content == 'function') {
         content = this.options.content.call(this.$element[0])
       }
+
       return content
     }
 
@@ -80,9 +81,12 @@
 
   $.fn.popover.defaults = $.extend({} , $.fn.twipsy.defaults, {
     placement: 'right'
+  , content: 'data-content'
   , template: '<div class="arrow"></div><div class="inner"><h3 class="title"></h3><div class="content"><p></p></div></div>'
   , titleSelector: '.title'
   , contentSelector: '.content p'
   })
 
+  $.fn.twipsy.rejectAttrOptions.push( 'content' )
+
 }( window.jQuery || window.ender );
diff --git a/js/bootstrap-twipsy.js b/js/bootstrap-twipsy.js
index 9eb6e79f4e..24c1ced8c7 100644
--- a/js/bootstrap-twipsy.js
+++ b/js/bootstrap-twipsy.js
@@ -305,8 +305,18 @@
   , contentSelector: '.twipsy-inner'
   }
 
+  $.fn.twipsy.rejectAttrOptions = [ 'title' ]
+
   $.fn.twipsy.elementOptions = function(ele, options) {
-    return $.extend({}, options, $(ele).data())
+    var data = $(ele).data()
+      , rejects = $.fn.twipsy.rejectAttrOptions
+      , i = rejects.length
+
+    while (i--) {
+      delete data[rejects[i]]
+    }
+
+    return $.extend({}, options, data)
   }
 
 }( window.jQuery || window.ender );