--- layout: docs title: Brand guidelines description: Documentation and examples for Bootstrap's logo and brand usage guidelines. group: about --- Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](https://mailchimp.com/about/brand-assets/). ## Mark and logo Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in Helvetica Neue Bold. **Do not use the Twitter bird** in association with Bootstrap.
B
B

Bootstrap

Bootstrap

## Download mark Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.
Bootstrap
Bootstrap
Bootstrap
## Name The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.

Bootstrap

Right

BootStrap

Wrong

Twitter Bootstrap

Wrong
## Colors Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.