--- layout: docs title: Brand guidelines description: Documentation and examples for Bootstrap's logo and brand usage guidelines. group: about --- Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](https://mailchimp.com/about/brand-assets/). ## Contents * Will be replaced with the ToC, excluding the "Contents" header {:toc} ## Mark and logo Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in Helvetica Neue Bold. **Do not use the Twitter bird** in association with Bootstrap. <div class="bd-brand-logos"> <div class="bd-brand-item"> <div class="bd-booticon bd-booticon-lg">B</div> </div> <div class="bd-brand-item inverse"> <div class="bd-booticon bd-booticon-lg bd-booticon-inverse">B</div> </div> </div> <div class="bd-brand-logos"> <div class="bd-brand-item"> <h1>Bootstrap</h1> </div> <div class="bd-brand-item inverse"> <h1>Bootstrap</h1> </div> </div> ## Download mark Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as. <div class="bd-brand-logos"> <div class="bd-brand-item"> <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144"> </div> <div class="bd-brand-item inverse"> <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144"> </div> <div class="bd-brand-item inverse"> <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144"> </div> </div> ## Name The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**. <div class="bd-brand-logos"> <div class="bd-brand-item"> <h3>Bootstrap</h3> <strong class="text-success">Right</strong> </div> <div class="bd-brand-item"> <h3 class="text-muted">BootStrap</h3> <strong class="text-warning">Wrong</strong> </div> <div class="bd-brand-item"> <h3 class="text-muted">Twitter Bootstrap</h3> <strong class="text-warning">Wrong</strong> </div> </div> ## Colors Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap. <div class="bd-brand"> <div class="color-swatches"> <div class="color-swatch bd-purple"></div> <div class="color-swatch bd-purple-light"></div> <div class="color-swatch bd-purple-lighter"></div> <div class="color-swatch bd-gray"></div> </div> </div>