0
0
mirror of https://github.com/twbs/bootstrap.git synced 2024-11-29 11:24:18 +01:00
Bootstrap/docs/about/brand.md
Mark Otto c064eef67b Massive cleanup
- Simpler main nav on all pages
- Back to purple masthead on homepage instead of dark graphite
- Active link styles on the main nav
- Cleaned up sidebar nav
- New docs layout name
- Homepage copy edits
- Updated bright purple docs color
2015-08-14 22:45:55 -07:00

77 lines
2.6 KiB
Markdown

---
layout: docs
title: Brand guidelines
group: about
---
Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](http://mailchimp.com/about/brand-assets/).
## Mark and logo
Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in Helvetica Neue Bold. **Do not use the Twitter bird** in association with Bootstrap.
<div class="bd-brand-logos">
<div class="bd-brand-item">
<div class="bd-booticon bd-booticon-lg">B</div>
</div>
<div class="bd-brand-item inverse">
<div class="bd-booticon bd-booticon-lg bd-booticon-inverse">B</div>
</div>
</div>
<div class="bd-brand-logos">
<div class="bd-brand-item">
<h1>Bootstrap</h1>
</div>
<div class="bd-brand-item inverse">
<h1>Bootstrap</h1>
</div>
</div>
## Download mark
Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.
<div class="bd-brand-logos">
<div class="bd-brand-item">
<img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144">
</div>
<div class="bd-brand-item inverse">
<img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144">
</div>
<div class="bd-brand-item inverse">
<img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144">
</div>
</div>
## Name
The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.
<div class="bd-brand-logos">
<div class="bd-brand-item">
<h3>Bootstrap</h3>
<strong class="text-success">Right</strong>
</div>
<div class="bd-brand-item">
<h3 class="text-muted">BootStrap</h3>
<strong class="text-warning">Wrong</strong>
</div>
<div class="bd-brand-item">
<h3 class="text-muted">Twitter Bootstrap</h3>
<strong class="text-warning">Wrong</strong>
</div>
</div>
## Colors
Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.
<div class="bd-brand">
<div class="color-swatches">
<div class="color-swatch bd-purple"></div>
<div class="color-swatch bd-purple-light"></div>
<div class="color-swatch bd-purple-lighter"></div>
<div class="color-swatch bd-gray"></div>
</div>
</div>