diff --git a/product.version b/product.version
index a01185b..81c871d 100644
--- a/product.version
+++ b/product.version
@@ -1 +1 @@
-1.10.0-dev
+1.10.0
diff --git a/support/buildbot/build_type b/support/buildbot/build_type
index 38f8e88..17640be 100644
--- a/support/buildbot/build_type
+++ b/support/buildbot/build_type
@@ -1 +1 @@
-dev
+rel