diff --git a/Makefile b/Makefile
index 6e1601c6b..0cc2eeb72 100644
--- a/Makefile
+++ b/Makefile
@@ -232,6 +232,18 @@ openpilotgcs:  uavobjects_gcs
 	  $(MAKE) -w ; \
 	)
 
+.PHONY: gcs_installer
+gcs_installer: openpilotgcs
+ifeq ($(QT_SPEC), win32-g++)
+ifeq ($(GCS_BUILD_CONF), release)
+	$(V1) cd $(BUILD_DIR)/ground/openpilotgcs/packaging/winx86 && $(MAKE) -r --no-print-directory $@
+else
+	$(error $@ can be generated for release build only (GCS_BUILD_CONF=release))
+endif
+else
+	$(error $@ is currently only available on Windows)
+endif
+
 .PHONY: uavobjgenerator
 uavobjgenerator:
 	$(V1) mkdir -p $(BUILD_DIR)/ground/$@