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76 lines
2.6 KiB
Markdown
76 lines
2.6 KiB
Markdown
---
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layout: page
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title: Brand guidelines
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---
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Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](http://mailchimp.com/about/brand-assets/).
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## Mark and logo
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Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in Helvetica Neue Bold. **Do not use the Twitter bird** in association with Bootstrap.
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<div class="bs-brand-logos">
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<div class="bs-brand-item">
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<div class="bs-docs-booticon bs-docs-booticon-lg">B</div>
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</div>
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<div class="bs-brand-item inverse">
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<div class="bs-docs-booticon bs-docs-booticon-lg bs-docs-booticon-inverse">B</div>
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</div>
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</div>
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<div class="bs-brand-logos">
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<div class="bs-brand-item">
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<h1>Bootstrap</h1>
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</div>
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<div class="bs-brand-item inverse">
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<h1>Bootstrap</h1>
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</div>
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</div>
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## Download mark
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Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.
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<div class="bs-brand-logos">
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<div class="bs-brand-item">
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<img class="svg" src="{{ site.baseurl }}assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144">
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</div>
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<div class="bs-brand-item inverse">
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<img class="svg" src="{{ site.baseurl }}assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144">
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</div>
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<div class="bs-brand-item inverse">
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<img class="svg" src="{{ site.baseurl }}assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144">
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</div>
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</div>
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## Name
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The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.
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<div class="bs-brand-logos">
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<div class="bs-brand-item">
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<h3>Bootstrap</h3>
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<strong class="text-success">Right</strong>
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</div>
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<div class="bs-brand-item">
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<h3 class="text-muted">BootStrap</h3>
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<strong class="text-warning">Wrong</strong>
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</div>
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<div class="bs-brand-item">
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<h3 class="text-muted">Twitter Bootstrap</h3>
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<strong class="text-warning">Wrong</strong>
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</div>
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</div>
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## Colors
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Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.
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<div class="bs-brand">
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<div class="color-swatches">
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<div class="color-swatch bs-purple"></div>
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<div class="color-swatch bs-purple-light"></div>
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<div class="color-swatch bs-purple-lighter"></div>
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<div class="color-swatch bs-gray"></div>
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</div>
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</div>
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